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Senior brand and growth advisor to CEOs, founders and boards across KSA, GCC and Egypt. 20+ years. Apple, Samsung, Dyson, IPO-ready groups. One system: The 7 Hats of Marketing™.
Pick the door that fits the moment your business is in.
For CEOs and boards who need marketing to deliver commercial outcomes, not slides. 90-day Strategy-to-Impact engagements, Fractional CMO, Board Workshops.
Explore Advisory →For conferences, summits and corporate stages across MENA. Keynotes on brand, growth, AI in marketing, and building marketing functions that scale.
See Speaking →For senior marketers and founders ready to lead. The 7 Hats of Marketing™ — a 4-week cohort that turns marketing from tactics to a system.
Apply for the cohort →Most marketing fails because it confuses tactics with leadership. The 7 Hats of Marketing™ is the system I've used for two decades to turn marketing departments into commercial engines.
Sees the system. Builds the annual plan.
Protects meaning. Brand is stance, not logo.
Awareness → conversion → retention, end-to-end.
Every touchpoint is a loyalty moment.
Content as capital. Narrative as asset.
AI amplifies. It does not replace.
Hires, leads, measures. Builds the next leaders.
See all seven in detail →
Five engagements, five categories, one operating system.
Built and ran the end-to-end GTM: retail, influencers, PR, TV, mall events.
Read the case →Rolled out a national chain across Saudi Arabia and rebranded the network.
Read the case →Built marketing function from the ground up; aligned investment with IPO readiness.
Read the case →
A brand is not a logo. A brand is a stance, an experience, and a passion that reaches the customer before the product does.
Brand, growth, CX, AI — written for senior marketers and the CEOs who hire them.
The Brand Keeper is where good companies break good marketers. Here's the pattern, and the fix.
A working AI toolkit for senior marketers — what to delegate to the model, and what to keep in human hands.
If you only have time to fix three things in your customer journey, fix these three. They compound.
Book a 30-minute Strategy Call. We'll diagnose the leak in one conversation. No deck.