FADI ELHOOT
Advisory

Senior advisory for companies where marketing has to deliver commercial outcomes, not slides.

Five engagement models — from a single board workshop to a 90-day Strategy-to-Impact retainer to a fractional CMO seat. Pick the one that matches your moment.

01 Strategy to Impact — 90-day flagship

For
CEOs and founders whose marketing function is busy but not commercial.
What
A 90-day engagement: 2-week diagnosis, 4-week system design (the 7 Hats applied to your business), 6-week implementation alongside your team.
Output
A 90-day plan owned by your team, a brand stance the board can defend in 3 minutes, a measurement scorecard, and the first wave of executed campaigns.
Format
Weekly working sessions, async between, two on-site visits, board readout at week 12.
Investment
By engagement scope
Book a Strategy Call

02 Fractional CMO

For
Scale-ups and groups that need a senior marketing leader part-time, with a clear handover to a full-time CMO within 12–18 months.
What
I sit in the executive seat 1–2 days a week — own the marketing P&L, set strategy, hire and coach the team, report to the board.
Output
Functioning marketing organization, hired and trained team, board-grade reporting, an exit playbook for your full-time CMO.
Format
Minimum 6-month commitment. Renewable in 6-month blocks.
Investment
Monthly retainer.
Book a Strategy Call

03 Board Workshop

For
Boards and executive committees making a marketing decision they can't unmake — rebrand, repositioning, market entry, IPO narrative.
What
Two-day intensive with leadership. Day 1: where you actually are. Day 2: where you go and how.
Output
A signed-off positioning, a 12-month marketing roadmap, and aligned executive language for the board narrative.
Format
On-site, KSA / GCC / Egypt. Pre-work survey, post-workshop summary deck.
Investment
Fixed-fee per workshop.
Book a Strategy Call

04 Marketing Function Build

For
Founders or group CEOs building a marketing function from scratch.
What
Design the function: org chart, role scorecards, tech stack, agency model, reporting cadence — and help hire the first three roles.
Output
A blueprint your COO can run, three hired marketers, and a 12-month operating plan.
Format
10–14 weeks. Mostly remote with two on-site visits.
Investment
Project-based fee.
Book a Strategy Call

05 Personal Brand & Executive Visibility

For
Founders, CEOs, and executives in MENA who want to lead the conversation in their category.
What
12-week program: positioning, content engine (LinkedIn-first), speaking strategy, media plan, and a content team you can run after.
Output
A defined personal brand, a 90-day content calendar, three signature talks, and a press-ready executive bio.
Format
Weekly working sessions, content team coaching.
Investment
Project-based fee.
Book a Strategy Call
How we work

Four steps. No surprises.

Step 01

Strategy Call

30 minutes. No deck. We diagnose the leak. You leave with two things to try whether or not we work together.

Step 02

Discovery & proposal

Short discovery (interviews, data, brand audit). Proposal with scope, timeline, fee.

Step 03

Engagement

Weekly working sessions, async in between, executive readouts on a fixed cadence.

Step 04

Handover

Documented playbook, trained team, scorecard. The work continues without me.

FAQ

Common questions.

Do you work with agencies?

Often. I sit on the client side and treat agencies as partners. I pick the agency where useful and run them like an extension of the team.

Where do you work?

Saudi Arabia primarily, GCC and Egypt regularly. Open to engagements elsewhere in MENA when the brief fits.

What sectors do you specialize in?

Retail, distribution, e-commerce, tech, SaaS, education, healthcare, F&B, beauty, electronics, construction, corporate services. I am sector-agnostic at the system level — every sector still needs the 7 Hats.

Do you sign NDAs?

Always. Every engagement starts with a mutual NDA before discovery.

What does an engagement actually cost?

It depends on scope and pace. The Strategy Call is the place to find out — engagements typically range from a fixed-fee workshop to a 6-figure annual fractional CMO retainer.

If marketing in your company feels like a cost center — let's change that.

Book a 30-minute Strategy Call. We'll diagnose the leak in one conversation. No deck.

Book a Strategy Call