I speak about brand, growth, CX and AI — through the lens of someone who has actually run the marketing function at scale. No theory-only decks.
Why most marketing functions stall, and the seven leadership roles that turn marketing into a commercial engine. 45–60 minutes · CEOs, CMOs, boards.
What AI changes for the senior marketer, what it doesn't, and how to install an AI-amplified workflow without losing the brand voice. 45 + 15 Q&A.
Why most brands chase reach when they should chase resonance. Live case work from Apple, Dyson, Al Khaleej Group. 45 minutes.
Fadi ElHoot (FCIM) is a senior brand and growth advisor with 20+ years leading marketing across KSA, GCC and Egypt — for brands including Apple, Samsung, Dyson, Al Khaleej Group and ViaArabia. Creator of The 7 Hats of Marketing™, founder of the #Brands_with_Passion movement, and former Group Head of Marketing for an IPO-ready group. Based in Riyadh.
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