Cohort-based · 4 weeks · Bilingual · Online

The 7 Hats of Marketing™ Masterclass.

Turn marketing from a mess of tactics into one growth system — in 4 weeks. Live with Fadi ElHoot. 50 seats. Founding cohort.

Apply for the cohort

Self-select

Is this for you?

This IS for you if…

You're a senior marketer, head of brand, or CMO running a function.
You're a founder building or rebuilding the marketing function.
You're a fractional CMO who wants a system to use with clients.
You're ready to lead — not just execute.

This is NOT for you if…

×You're a junior marketer looking for tactical hacks.
×You're an agency reseller looking for downloadable templates.
×You want a passive course you can binge on weekends.
×You can't commit to all 4 live sessions.

What you walk out with

Five tangible deliverables.

Your own 90-day marketing plan, written in the cohort, ready to execute Monday morning.
A complete customer journey map showing exactly where loyalty leaks out of your funnel.
A 10-prompt AI toolkit that replaces hours of junior-marketer time, every week.
A one-line brand stance you can defend in front of a board in three minutes.
A network of 49 senior peers — for advice, partnership and referrals long after the cohort ends.

Curriculum

Four weeks. Seven hats.

Week 01

See the system

Hats: Strategist · Brand Keeper. Diagnose your function. Define the brand stance. First draft of your 90-day plan.

Week 02

Build the engine

Hats: Growth Engineer · CX Architect. Map the funnel end-to-end. Find loyalty leaks. Pick the three metrics that matter.

Week 03

Tell the story

Hats: Storyteller · AI Operator. Build the content engine. Install the AI workflow. Decide what AI never touches.

Week 04

Lead the function

Hat: Coach + integration of all 7. Hire, lead, measure. Capstone presentation in cohort.

Founding cohort

50 seats. By application.

Free for the founding cohort — in exchange you attend 4 of 4 sessions, complete the workbook, record a 60-second testimonial, and post about the experience on LinkedIn. We're building 50 evangelists, not selling discounts.

Apply for the cohort

If marketing in your company feels like a cost center — let's change that.

Book a 30-minute Strategy Call. We'll diagnose the leak in one conversation. No deck.

Book a Strategy Call