FADI ELHOOT
Case studies

What the work actually looks like.

Five engagements, five categories, one operating system.

Brand Launch · KSA

Dyson — from 0 to category leader

Built and ran the end-to-end GTM into Saudi Arabia: retail, influencers, PR, TV, mall events.

Retail Rebrand

ViaArabia → ViaStore

Rolled out a national 40-store chain across Saudi Arabia and rebranded the network as ViaStore.

Group Marketing · IPO

Al Khaleej Group — 9 brands, 1 group story

Built the marketing function from the ground up; aligned investment with IPO readiness.

Brand Ambassador · GCC

Apple GCC — sales enablement

Trained Apple sales teams across the region on Mac, iPhone and iPad GTM.

Personal Brand

Executive visibility (anonymized)

From silent CEO to category voice — 12-week program that built a defined personal brand and content engine.

Detailed case-study pages coming soon. For specifics on any of these, book a Strategy Call.

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